MARKETING MANAGER – FREDERICK COUNTY PARKS & RECREATION

At Frederick County Parks and Recreation, I lead the marketing and creative direction for a wide range of community events, the race series, recreational programs, and public initiatives that reach thousands of residents throughout the region each year. My role combines strategic marketing, brand development, graphic design, digital media, advertising, sponsorship integration, and event promotion into a unified effort focused on increasing participation, strengthening community engagement, and elevating the visibility of the department’s programs and services.

I develop and execute multi-platform marketing campaigns for major races, festivals, concerts, seasonal events, youth programs, and county-wide recreational initiatives. This includes everything from campaign planning and branding to digital advertising, social media strategy, video production, photography, web design, email marketing, print collateral, signage, and sponsor aquisition. I also oversee the creative consistency of departmental branding across websites, registration systems, social media, apparel, signage, promotional materials, and on-site event experiences.

A significant focus of my work has been modernizing the department’s marketing approach through stronger visual branding, expanded digital outreach, and strategic storytelling that highlights community impact and public engagement. By combining creative design with practical marketing strategy, I help position Frederick County Parks & Recreation events as recognizable regional experiences that continue to grow in attendance, sponsorship interest, and community support.

Key responsibilities and specialties include:

Marketing Strategy & Campaign Development
Creative Direction & Brand Management
Event & Race Series Promotion
Graphic Design & Visual Communications
Social Media Marketing & Content Creation
Video Production & Photography
Website Design & Digital Content Management
Sponsorship Marketing & Community Partnerships
Email Marketing Campaigns
Digital Advertising & Media Buying
Print Design, Signage & Environmental Graphics
Public Event Marketing & Community Outreach
Recreation Program Promotion
Ticketing & Registration Platform Integration
Cross-Platform Marketing Coordination
Copywriting & Promotional Messaging
Vendor & Sponsor Coordination
Large-Scale Event Branding
Audience Engagement & Participation Growth